Dynamic Marketing Communiqué

The “Fountain of Youth” is actually within your reach! Here’s what it means in today’s world… [Fridays: Mindfulness by Miles]

May 20, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson


Each Friday, I am sharing with you a topic or event that I find useful in my everyday life. I hope what I share can help boost your own career life and personal life as well. 

This week in particular, I’ll be talking about my “book of the month.” As someone who has a personal passion for learning, I believe in making reading a priority. 

For me, books challenge us to expand our worldviews and enable us to reflect on the ideas and concepts that we hold to be true. So, in today’s article, I’m highlighting a book that will challenge your views on aging and longevity. 

Keep reading to find out what this book is! 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles  

Have you ever heard about the “Fountain of Youth?” 

Legend says the fountain is a mythical spring that restores the youth of anyone who drinks from or bathes in its waters. 

Tales about this have existed for thousands of years, starting from the time of ancient Greek historian Herodotus (5th century BC) to the time of Christian patriarch Prester John (12th century AD). 

Stories of similar waters also rose to prominence in the Caribbean during the Age of Exploration (16th century AD). That time, people spoke about the restorative powers of the water in the mythical land of Bimini, the westernmost district of the Bahamas. 

Because of these tales and legends, many explorers and adventurers looked for the elusive “Fountain of Youth.” Their hope was to find a cure for aging or reverse the aging process. 


Miles Everson, CEO of MBO Partners, says since ancient times, many people have been in search of the “Fountain of Youth.” 

Take a look around you… 

While people nowadays may no longer be looking for that mystical spring, fountain, or river, many are still looking for quick fixes to maintain their youth. 

You can see this in the selling propositions of some skin care products, surgical procedures, pills, diets, and even fitness or training programs. 

According to Everson, he also reached a point in his life where he tried using some of these products and procedures with the hope of actually looking and feeling youthful. However, nothing that he tried seemed to yield great and lasting results. 

He states those offerings only provided quick fixes and once he stopped using them, the “magic” was gone and he’s back to square one. 

Thankfully, he read a book by genetics and longevity biologist Dr. David Sinclair and journalist Matthew LaPlante. The title of the book was, “Lifespan: Why We Age—and Why We Don’t Have To.” 

Everson says unlike other programs, books, or influencers, Sinclair and LaPlante aren’t suggesting a quick fix for aging. For them, there’s no pill, diet, or treatment that can help people achieve lifelong youth. 

What do they suggest instead? 

A series of lifestyle changes that people have to make to reverse or activate certain genes that contribute to aging! 

This is the theory of the authors: 

“Aging is a disease, and that disease is treatable.” 

To prove that theory, Sinclair conducted a series of tests on different individuals’ DNAs. After the tests, he consulted with other experts on how to create programs and technologies tailored to each individual’s need to combat aging. 

According to Sinclair, the key to staying and looking youthful is activating the vitality genes, or the descendants of an ancient genetic survival circuit that links to the cause of aging. 

Today, he and his team of biologists are looking at ways to activate those genes in a person’s body. So far, their studies show that intermittent fasting, exercising, a healthy diet, proper sleep patterns, and some food supplements contribute to longevity. 

These are the procedures and activities Everson is also focusing on at the moment to help him enhance his overall health and maintain a youthful look and vigor. 


Everson says he probably wouldn’t know about these things if he hadn’t developed the habit of reading. As he mentioned in his note, one of the reasons why he personally loves reading is it causes him to expand his worldviews. 

In particular, he loves reading self-improvement books. He believes this genre is important because it enables him to re-evaluate and realign his perspectives in life. 

Take Sinclair and LaPlante’s book on longevity as an example! 

After reading it, Everson says it compelled him to think about how he ages. What’s more? 

The book also made him question if aging truly is a disease, and if it is, he wants to know if he’s treating it correctly. 

Overall, Everson says he is fascinated by Sinclair and LaPlante’s published work. He states if he is given a chance to extend his life to spend one more day with his loved ones, he would gladly take that chance. He would use that day to show his family, friends, and colleagues how much he values them. 

We hope you find Everson’s book recommendation interesting! 

May his insights into the topic inspire you to read the book for yourself and assess how you’re personally treating your “disease” of aging. 

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
Powered by Valens Research

View All

You don’t have access to the Valens Research Premium Application.

To get access to our best content including the highly regarded Conviction Long List and Market Phase Cycle macro newsletter, please contact our Client Relations Team at 630-841-0683 or email client.relations@valens-research.com.

Please fill out the fields below so that our client relations team can contact you

Or contact our Client Relationship Team at 630-841-0683