Dynamic Marketing Communiqué

Revamp your #2022HealthGoals with the help of this longevity physician’s wellness tips! [Fridays: Mindfulness by Miles]

February 25, 2022

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

Look at how time flies quickly. It’s almost the end of the second month of the year!

How’s your journey towards achieving your health and wellness goals so far? 

For those of you who are going strong and steady, congratulations! You deserve a pat on the back for being consistent in the first two months of 2022. For those who are feeling a little uninspired recently, now is the time to revamp your #2022HealthGoals

This Friday, I’m sharing with you an article that focuses on how to accurately track and achieve your wellness goals. 

Keep reading to learn how you can measure your strength, flexibility, endurance, and longevity in a more dynamic way. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles 

Physical activity and exercise is important for everyone. 

Children, adolescents, and adults of all ages and body types need this because it has several health benefits, including: 

  • Reduced risk of heart attack
  • Lower blood cholesterol level
  • Lower risk of type 2 diabetes and some cancers
  • Stronger bones, muscles, and joints
  • A healthier state of mind

… and more. 

While you’re probably familiar with these health benefits of physical exercise, you might not be well aware of how you can achieve these or stay consistently active physically. 

This leads us to the question, “Do you know how to TRULY measure your overall well-being?” 

Miles Everson, the CEO of MBO Partners, has insights about that! 

As someone who values his overall health, Everson is no stranger to the physical fitness world. 

In fact, he’s been to a lot of wellness plans and boot camps, and has tried various diet plans throughout his life. If he were to enumerate and explain each one of them, you might be overwhelmed by how loooooong this article would be. 

According to Everson, many people have been conditioned to follow a set of health guides ever since gym class in grade school. He says these guides make individuals box themselves into something as eating religiously based on the food pyramid, being part of a particular sports team, or hitting the gym twice or thrice a week. 

Here’s the thing: While many of today’s fitness tracks and tips seem to work, Everson says it’s important to know that all these are marketed at the general level. Even personal trainers develop their “own” way of training people and sell “their” personal system. 

One of the things Everson strongly believes in regarding truly understanding and tracking your overall physical health progress? 

Knowing yourself, your body, and your capabilities

He said, 

“I want to understand MY ability. I want a calculator or scale that shows me where I am at―not just some app that logs my weight vs. height, and then tells me how many steps to get. I want to truly measure what my personal abilities look like.” 

He explains that further by saying he wants to know―based on his built, allergies, blood levels, and DNA―where his body’s capabilities are at. After doing some research and sitting down with his doctors and experts in the field, he came across health and wellness insights from Peter Attia, a physician who focuses on the applied science of longevity

Photo from Pacific Standard

Most of Attia’s studies and research deal with nutritional interventions, exercise physiology, sleep physiology, emotional and mental health, and pharmacology to increase lifespan while simultaneously improving healthspan. 

In short, he’s all about longevity―the capability to survive past the average age of death.

Throughout Attia’s articles, podcasts, and other types of content, he gives a formula to properly measure a person’s full functioning mode. That formula has something to do with endurance, physical strength, flexibility, etc. 

There’s more! 

Aside from the formula to achieve one’s full functioning mode, Attia shares insights on how people can achieve their wellness goals on a day-to-day basis by putting themselves in certain “zone” levels. 

Each zone is achieved by getting into the nitty gritty details of the everyday habits and rituals of a person’s life. These include details on how much an individual sleeps, walks, eats, drinks, exercises, and takes vitamins. 

Are these a lot to take in one sitting or reading? 

If your answer is “yes,” don’t worry. You’re not alone. 

Everson says this method can be complex if you’re hearing it for the first time. However, he believes Attia’s teaching is worth doing! 

… but since there is so much depth to this health framework and a single article won’t be enough to discuss each concept, he has decided to zoom in on one of Attia’s insights at a time. 

For the next couple of months, he’ll dedicate his “Mindfulness by Miles” health articles to a particular piece of Attia’s work. 

For the meantime, Everson encourages you to subscribe or tune in to Peter’s podcast, The Drive!” This will help you gain more knowledge and insight into the tips that he will share in the coming months. 

We hope you’re excited to know more about Attia’s health principles as you revamp your wellness goals this year! 

Remember: Keeping your physical body healthy and fit is important. This will help you live a generally longer, healthier, and happier life. 

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
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