Dynamic Marketing Communiqué

“You can’t pour from an empty cup.” – Know more about the importance of taking care of yourself! [Fridays: Mindfulness by Miles]

March 24, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more.

A Note from Miles Everson:

Hello, everyone!

Happy Friday and welcome to today’s edition of “Mindfulness by Miles!”

In these articles, we talk about topics related to work, wealth, health, and our overall well-being. Our hope is that these tips and insights will help you boost your career without compromising your health.

Today, we’ll focus on the importance of self-care.

Read on to know how you can properly take care of yourself even when you’re busy at work.

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles

Many of us have a busy life—one that’s filled with a bunch of responsibilities and to-do lists. That’s why it’s not surprising that in the midst of it all, we tend to forget about the most important person in our lives:


This is when self-care becomes more important than ever.

Before we proceed with our main topic, let’s first answer the question, “What is self-care?”

Simply put, it’s any activity we do to take care of our physical, mental, and emotional well-being. This can range from something as simple as taking a relaxing bath to something as complex as seeking professional help.

Photo from Training Journal

Miles Everson, CEO of MBO Partners, personally believes self-care is crucial because it helps recharge your social battery and improve your overall quality of life. When you neglect taking care of yourself, consequences can be dire.

Your stress levels can soar, leading to physical and mental health problems. It can also weaken your immune system, making you more susceptible to various illnesses and diseases.

Other effects of neglecting self-care include:

  • Burnout
  • Decreased productivity
  • Damaged relationships
  • Poor social skills

That’s why Everson says it’s truly important to take care of yourself. Through this, you become better equipped to handle life’s challenges and responsibilities.

Another important thing Everson has learned through his decades-plus experience is that self-care is a DAILY practice and not a one-time event. You can incorporate it into your daily routine, whether it’s taking a relaxing bath before bed, practicing mindfulness, or engaging in a physical activity you enjoy.

Below are some of his tips and practices to get you started:

  1. Exercise regularly. Exercise has countless benefits for both physical and mental health, including reducing stress and anxiety, improving mood, and promoting better sleep.
  1. Eat a healthy diet. A diet that is rich in fruits, vegetables, whole grains, and lean proteins can provide the nutrients you need for optimal physical and mental health… and always remember to practice mindful eating
  1. Get enough sleep. Sleep is essential for physical and mental restoration and helps improve energy, mood, and cognitive function. Everson recommends getting 8 hours of sleep each night.
  1. Connect with others. Strong social connections provide support, reduce stress, and improve your overall well-being. Make sure to spend time with your family and friends, join a community group, or volunteer at your local charity or church.
  1. Take time for yourself. While socializing with others is important, you also have to know when to withdraw from people and spend some healthy alone time. Regularly engage in activities that you enjoy such as reading, listening to music, or taking a relaxing bath.

Remember, self-care is a personal and ongoing process. What works for one person may not work for you. So, find what suits you best and make your personal self-care routine a priority. Your mind, body, and soul will thank you for that!

Overall, self-care is about acknowledging that you are important and deserving of love and attention. It’s about taking the time to recharge your social battery, so you can show up as the best version of yourself in your personal and professional life.

One of Everson’s key pieces of advice about this topic is to be kind to yourself. Self-care is not about being selfish, but about being self-compassionate. It’s giving yourself the same love and care that you would give to someone else.

Everson says it’s also important to set healthy boundaries. It’s okay to say “no” to things that don’t align with your values and then take time off for yourself, even if it means stepping back from your responsibilities and commitments for a while.

We hope you find today’s topic encouraging, empowering, and inspiring!

Always remember that taking care of yourself is key to leading a happy, healthy, and fulfilling life. Don’t neglect yourself in the middle of life’s busyness!

Make self-care a priority and show yourself the love and care that you deserve. Take note: You can’t pour from an empty cup!

So, go recharge your energy and improve your overall well-being. You deserve it!

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.)

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently.

In other words, these are people who are high-performing individuals.

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals.

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can.

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter.

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce.

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life.

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu
Head of Marketing
Valens Dynamic Marketing Capabilities
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