Dynamic Marketing Communiqué

Your gray matter MATTERS! Check out how you can take care of this complex part of your overall well-being! [Fridays: Mindfulness by Miles]

March 31, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson

Happy Friday, everyone! 

Welcome to today’s “Mindfulness by Miles!”  

In these articles, we talk about topics related to work, wealth, health, and our overall well-being. Our hope is that the lifestyle tips and tricks we share with you will help boost your career without compromising your physical, mental, and emotional health. 

Today, we’ll discuss the importance of brain health. 

Keep reading to learn more about the brain’s crucial role and how you can take care of this complex body organ. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles  

The brain is one of the most vital organs in the human body, and it is responsible for controlling every aspect of our physical and mental functioning. 

First and foremost, the brain is responsible for regulating all of our bodily functions. It is the conductor of our heartbeat, breathing, and digestion. What’s more? It is also responsible for our ability to move, think, reason, and communicate. 

That’s why maintaining brain health is crucial for our overall well-being and quality of life! Otherwise, when our brain health is compromised, we can experience a range of negative consequences such as cognitive decline, memory loss, and other mental health disorders. 

Photo from FutureYou Cambridge

Some of the most significant threats to brain health are neurodegenerative diseases, which include Alzheimer’s Disease and Parkinson’s Disease. These ailments cause a progressive loss of brain cells, which then results in various symptoms like memory loss, body movement, coordination difficulties, and mood changes. 

Unfortunately, experts and scientists haven’t found a cure yet for such illnesses… but worry not! Researchers have identified several lifestyle factors that can help reduce the risk of developing them. 

Lifestyle Tips to Enhance Brain Health 

MBO Partners’ CEO Miles Everson says lately, he has been exploring the importance of brain health and some steps people can take to promote it.

He believes it’s important to share these things with you, so he has broken them down into his top 3 most important lifestyle habits followed by other techniques you can use to further boost your brain’s overall health: 

  1. Physical activity: Everson states movement is one of the most effective ways to promote brain health. In fact, exercise has been shown to increase blood flow to the brain, promoting the growth of new brain cells and improving cognitive function. Additionally, regular exercise has been linked to a reduced risk of developing neurodegenerative diseases.
  1. Diet: Another important factor in maintaining brain health is diet. Everson says eating a balanced diet rich in fruits, vegetables, protein, and healthy fats provides the brain with the nutrients it needs to function optimally. Blueberries, fatty fishes, and nuts have been shown to be particularly beneficial for brain health.
  1. Sleep: According to Everson, getting a sufficient amount of sleep each night is essential for the brain to recharge and repair itself. Various studies show that chronic sleep deprivation is linked to a range of negative consequences such as cognitive decline and an increased risk of developing other brain diseases.

Other Tips and Tricks to Promote Brain Health 

Aside from these lifestyle factors, Everson believes there are other ways to promote brain health. One of them? 

Engaging in mentally stimulating activities such as reading, writing, and playing puzzles or other brain games! 

In fact, Everson is a big fan of Sudoku. This logic-based, combinatorial number-placement puzzle served him well during his years traveling around the world as PricewaterhouseCooper’s (PwC) Global Advisory and Consulting CEO. Until now, he still plays Sudoku whenever he has time to spare. 

Another trick to keep your brain healthy is through participating in various social activities. Everson states being social has been scientifically linked to better brain health, as interaction with others stimulates the brain and promotes positive emotions. 

To clarify, Everson says this does not simply mean texting, calling, or gaining more LinkedIn connections, Facebook friends, or Twitter and Instagram followers. What he means here is ACTUAL human interaction. 

He adds it’s important for everyone to take note of this: Just because these online platforms are called “social media,” that does not mean they are actually social or promote social interactions. Sometimes, these apps can even damage relationships because people choose to get hooked on their phones rather than talk to those who are with them physically. 

As for the introverts, Everson understands some of them struggle with social interactions. His advice is for them to not pressure themselves to participate in ALL social activities. He says introverts should just join those they’re comfortable with so they’ll feel refreshed instead of burned out. 


Maintaining brain health is essential for your overall well-being and quality of life. This is because a healthy brain allows you to think clearly, communicate effectively, and enjoy all that life has to offer. 

By incorporating healthy lifestyle habits such as regular exercise, balanced diet, and restful sleep, you can take care of your brain health and reduce your risk of developing neurodegenerative diseases.

We hope you find today’s topic insightful and fun to read! 

For those of you who’d like to read more about Everson’s health and mindfulness tips, feel free to follow his LinkedIn account or subscribe to “The Business Builder Daily” here

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
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