Dynamic Marketing Communiqué

Start with ONE Thing: Can a simple or small change make a HUGE impact on your life? [Fridays: Mindfulness by Miles]

July 21, 2023

Miles Everson’s Business Builder Daily speaks to the heart of what great marketers, business leaders, and other professionals need to succeed in advertising, communications, managing their investments, career strategy, and more. 

A Note from Miles Everson


Welcome to “Mindfulness by Miles!” 

Every Friday, we write articles related to health and mindfulness with hopes to help you improve your overall well-being.  

Ready to know more about today’s topic? 

Keep reading below to learn an important life hack from our featured book. 

Miles Everson
CEO, MBO Partners
Chairman of the Advisory Board, The I Institute

Mindfulness by Miles  

If you’re going to do just ONE thing to transform your health, what would it be? 

Eating a balanced diet


Practicing deep breathing

A lot of people want quick and easy ways to improve their health. However, when it comes to diet, fitness, and overall well-being, it can be hard to separate the facts from the fads. Moreover, it can be hard to find changes and routines that easily fit into their daily lives. 

That’s why today, MBO Partners CEO Miles Everson shares a good book about transforming one’s health. He believes one of the keys to achieving people’s #HealthGoals is not by immediately starting BIG, but by doing and focusing on ONE THING, one step at a time. 

Starting With SIMPLE Changes 

Michael Mosley is a British TV journalist, producer, presenter, and former doctor who has worked for the BBC since 1985. He is best known as a presenter of TV programs about biology and medicine, and for his regular appearances on The One Show

Mosley is an intermittent fasting and low-carbohydrate diet advocate who has written bestselling books promoting the ketogenic diet. These include: 

  • The Fast Diet
  • The 8-Week Blood Sugar Diet
  • The Clever Guts Diet
  • The Fast 800
  • The Fast 800 Keto

Additionally, in October 2022, Mosley published his latest book titled: 

“Just One Thing: How Simple Changes Can Transform Your Life!” 

Photo from Goodreads

In this book that is based on the popular BBC podcast, “Just One Thing,” Mosley presents simple and easy changes people can make daily to experience significant positive impacts on their overall health. 

According to Mosley, there are around 30 simple and easy activities people can try every day. These are grouped according to the ideal time of day that such activities can be done. 

The times are divided into: 

  • Early morning
  • Breakfast
  • Mid-morning
  • Lunchtime
  • Afternoon
  • Evening

… and what are some of the activities Mosley mentioned in his book? 

  • Sing
  • Stand on one leg
  • Exercise
  • Take a nap
  • Stand up
  • Dance
  • Learn a new skill
  • Read

Everson says upon reading the book, one of the activities that captured his attention is standing on one leg

Photo from Verywell Health

In the book, Mosley wrote that standing on one leg is something people can incorporate into any part of their day, every day. The author even mentioned that he personally does that while brushing his teeth! 

Why is Mosley recommending this activity? 

It’s because he believes balance is a predictor of a person’s health in later life. 

In his words: 

“There’s a lot of research that shows that people’s balance is deteriorating because they spend so much time on their bottoms.” 

There was actually a study published in the British Medical Journal where researchers took a whole bunch of 50-year-olds and measured lots of things about them, including their ability to stand on one leg with the eyes opened and with the eyes closed. 

A decade later, these researchers studied the same group of people. Guess what they found out? 

One of the best predictors of life expectancy among those who were still alive and hadn’t died of cancer or heart disease was their ability to stand on one leg! 

According to Mosley in his book: 

“So, it seems it’s a very powerful predictive value. But also, it has very powerful practical value. Because it means you’re less likely to fall over and you’re more likely to keep going.” 

Moreover, Mosley says balancing on one leg is an ability that improves the more people do it. First, he recommends aiming for 30 seconds with both eyes opened and 10 seconds with both eyes closed. 

Other topics in Mosley’s book include how eating chocolate with 60% to 70% cacao content is good for the heart, how singing can give a person a natural “high,” and how having more house plants can improve one’s mood and productivity. 


Mosley’s recommendations are truly simple and easy to apply! These activities wouldn’t force you to make major changes in your daily routines. 

According to Everson, the key here is not trying to do all the activities stated in Mosley’s book, but CONSISTENCY. According to him, even if you’ve resolved to do just one of the suggested activities, you can still see gradual improvement in your health and well-being as long as you’re consistent. 

You might want to grab a copy of the book and read it during your free time, too! 

… and for those of you who’ve already read it, Everson says you may send him a message via LinkedIn to talk about your thoughts on Mosley’s health concept. 

Advance happy weekend, everyone! 

(This article is from The Business Builder Daily, a newsletter by The I Institute in collaboration with MBO Partners.) 

About The Dynamic Marketing Communiqué’s
“Fridays: Mindfulness by Miles”

High-performance businesses are run by people who think and act differently. 

In other words, these are people who are high-performing individuals

Companies and individuals of this kind have found ways to escape the grind of commoditization and competition by focusing on the RIGHT goals. 

High-performing businesses and individuals are also “return driven” businesses and “career driven” individuals. They conscientiously develop unique capabilities and resources that allow them to deliver offerings in ways no other firm or individual can. 

Every Friday, we’ll publish tips and insights from MBO Partners and The I Institute’s “The Business Builder Daily” newsletter. 

These will help you gain knowledge on the things that Miles Everson, the CEO of MBO Partners, often talks about regarding the future of the workforce. 

We’ll also highlight other mindfulness advice on how you can be a high-performing individual both in your career and personal life. 

Hope you’ve found this week’s insight interesting and helpful.

Stay tuned for next Friday’s “Mindfulness by Miles!”


Kyle Yu 
Head of Marketing 
Valens Dynamic Marketing Capabilities
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