Firm Alumni

VALENS

ALUMNI

ASSOCIATION

Monica Hernaez

Brand Management Intern
HairMNL (Your Best Hair, Inc.)

ALUMNI FEATURE

May 2022

Monica Hernaez currently works at HairMNL (Your Best Hair, Inc.) as a Brand Management Intern. HairMNL (Your Best Hair, Inc.) is a Philippine e-commerce store that offers professional hair care brands and salon-grade products like Kérastase, Davines, L’Oreal Professionnel, Bed Head, Olaplex, Aveda, etc. The store’s offerings mostly focus on thinning hair, dandruff control, and frizz management.

As a Brand Management Intern, Monica’s responsibilities include supporting the team in conceptualizing, developing, and implementing marketing campaigns, coordinating with external business partners on marketing tie-ups, and creating comparative reviews on competitors, latest trends, and industry innovations.

Monica was a Marketing Intern under the Marketing team at Valens Research. Her main tasks were creating and scheduling social media posts, writing social media emails and electronic direct mails, taking down notes from the Hubspot Video Marketing Course, and creating initial drafts for the Social Media Posting SOP.

Some of the challenges Monica experiences in her current internship are planning and executing marketing campaigns and external partnerships. Since she doesn’t have much experience in these areas, she has to exert more effort to perform her tasks well. Despite that, she treats these things as opportunities to enhance her skills. She’s also looking forward to working on an intern-led project in the next few months.

Outside of work, Monica loves going on adventures, learning new things, listening to music, and watching live performances. She plans to go back to traveling and watching live musical shows when the health situation in the Philippines gets better.

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